Gender and equality

Story of some ticket

One week ago I was taking the bus to the university when the ticket control came. Well, it doesn't happen often. Finally I could be proud of my tic... O M G! (I started looking for ticket in my handbag) WHERE IS MY TICKET AND WHY ISN'T IT IN MY PURSE?!?! Of course just today I forgot to take my wallet with me. I  gave my identity card to tickets controller in a humble way.

TC: „Do you want to pay immediately?”

ME: „No I just forgot my monthly ticket. I would cancel out of this”.

He laughed and said:

TC: „Let me guess - you left it in another handbag? Every woman should have at least four monthly tickets. A ticket in every bag”.

:D

Is clogging the bags by women biologically conditioned? Whether various features depend on sex? It is believed. Isn't it like this?

I was treated in this way because I'm a woman. Here I present few cases for which equality is more and more important (and it doesn't depend on sex).

"Employer and employee cousins be"

Being "innovative" is a feature that every company boasts. Is it enought? Definitely not.

Nowadays employers, in order to meet potential employee needs, create more and more sophisticated programs. Companies organize career fairs, job fairs, company open days, programs for students, paid trainings, etc. All of this to find a perfect employee.  For instance: Employers Days (www.dnipracodawcy.pl) take place from 7 to 11 April. Prospect employees can ask about everything (how to pass a job interview, how the career path looks, what are the working conditions in the factory, ect.) It's unbelievable, but employers are trying to attract workers to themselves. Difference between the employer (boss- on the top) and the employee (lower) disappeared.

10    best employers in business in 2013 according to Forbes:

1. Google
2. Ernst & Young (EY)
3. PWC
4. Microsoft
5. Apple
6. Deloitte
7. KPMG
8. Coca - Cola
9. P&G
10. J.P. Morgan

Source:

http://kariera.forbes.pl/ranking-najbardziej-pozadani-pracodawcy-2013,artykuly,167365,1,1.html

Equality between the recipient and the advertiser.

The last thing which I associate with equality is the matter of ads on youtube. There are two methods  to advertise something on youtube. We can cancel an ad after five seconds or we have to watch it till the end. Companies which take care about their prospect clients usually use first way. People would remember firm which gave them choice, as a company which treats them equally. That's exactly what companies want to achieve. Inversely, companies which force us to watch the full length ad, make us feel bored and we have no positive memories connected with them.  It's even worst than TV ads, because we can't change the channel.

Anyway if the companies want their customers to think that they are treated equally, they should use ads that can be canceled.

Ewa Starczewska